Social Marketing Sites: Places to connect with others in the therapeutic and healthcare communities Social Marketing is a tool that therapists and healthcare have to use with caution due to the nature of confidentiality and dual relationship. However, some creative and talented folks are discovering ways to use social marketing sites to help therapists and healthcare professionals reach each other. LinkedIn New networking groups spring up weekly on LinkedIn.com. Here are a few that may be worth joining. Aspira Continuing Education CAMFT Links for Shrinks Couples Therapists and Marriage Counselors Twitter Twitter is a great way to manage a lot of connections with a little effort. If you are promoting a book or class, it can be a great way to develop a following. As a therapist, you're not going to "tweet" about yourself, but you may provide a weekly tweet that reminds followers of self-care, affirmations, relationship tools and the like. Naymz Naymz is a forum, similar to LinkedIn. To use the best of their features, you have to pay $30/month, so most people stick with LinkedIn. facebook and myspace While a lot of businesses use these social marketing sites to promote products and services, the boundaries we maintain in our profession make it difficult to use these tools because the emphasis is truly SOCIAL. Still, if you keep all of your posts strictly professional, don't "friend" your actual friends, and make sure that your personal information is limited, you may find these free resources a good way to connect. Social Marketing sites are constantly evolving. As you discover additional sites to add to this list, please email the links, and we will post them.