Self-Study/CE Classes for MFTs and LCSWs
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The Therapist's Guide to Creating a Business and Marketing Plan
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Starting or running a private therapy practice without a plan is like driving somewhere new without a map. You take a lot of wrong turns. For a business, this usually means spending too much time and money on things that don't work. Without a plan for success, you have no way to tell if you're on the right track. Many great therapists fail or struggle in private practice because they lack a plan. This guide to writing a business and marketing plan was designed just for therapists. It will explain how to gage your expenses, set your fee, create a schedule that works for you, identify your ideal clients, find ways to reach those clients effectively and affordably, and track your results so you know if your efforts are working. This 27-page guide will take you through the process step by step, giving lots of examples and exercises to help you write a successful business and marketing plan. Three Continuing Education Credits are available to California MFTs and LCSWs upon completion of exercises within the study guide.
Download a free excerpt of this guide
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$35.00
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Website Optimization for Therapists and Helping Professionals
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When potential clients search the web for your services, your website should appear as close as possible to the top of search engine listings. Otherwise, no one will find you! There is a science to writing copy for the web. This 28-page guide will teach you the basics, including what to tell your programmer or designer to get the results you want. Four Continuing Education Credits are available to California MFTs and LCSWs upon completion of exercises within the study guide.
Download a free excerpt of this guide
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$35.00
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Writing your Bio, Blurb, or Online Profile
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There is a skill to distilling the essence of your work into a sound bite. And you can learn this skill. This is an hands-on, interactive study guide filled with helpful exercises. You will be guided by the right questions to get to the heart of your work. When you're done, you will have materials you can use for internet listings, advertising copy, and your bio. Four Continuing Education Credits are available to California MFTs and LCSWs upon completion of exercises within the study guide.
Download a free excerpt of this guide
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$35.00
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Simple Guide to AdWords
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Many therapists and healthcare specialists are finding clients by using Google's AdWords program. This is also a great way to begin driving traffic to your website if your site is not yet appearing on the first page of the free listings. Yet AdWords can be confusing. There is a formula for writing ads that will get clicked by serious potential clients. This 25-page guide explains that formula. The other confusing aspect of AdWords is the payment process. Bidding for page placement is not so straight-forward. So this guide talks about ways to ensure your ads are well placed without spendinga fortune. Two Continuing Education Credits are available to California MFTs and LCSWs upon completion of exercises within the study guide.
Download a free excerpt of this guide
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$25.00
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