Business, Marketing and Website Resources A website is not enough! You need a strategic plan that funnels prospective clients to your site and then, to your office. Here are resources to help you build your website, drive traffic to your site through online directories, e-newsletters and social marketing sites. We even have resources to help you streamline your administrative tasks by accepting credit cards online through PayPal or QuickBooks. Website Creation Take Control of Your Site EASILY with ZynnyMe. Website designers often charge upwards of $1000 for a website. And that's without any content or website optimization. "All-in-one" tools like therapysites charge $60 a month - forever!. And many users find their webpages don't appear in google searches. We recommend ZynnyMe. For less than the cost of just the design, they walk you through the whole process of website creation from start to finish in 30 days. They empower therapists with knowledge and skill, and they ARE therapists, so they know what you need. Online Directories Create an internet presence and increase your page ranking by listing your practice on multiple directories (the more you can afford, the better). For a list of directories specific to therapy, click here. E-Newsletters Stay in touch with former clients, colleagues and referral sources by sending out an informative and helpful newletter monthly or quarterly. Use e-newsletters or e-invites to inform your mailing list about new services, classes or books you're offering. Read our article on using e-newsletters or sign up for your free trial of ConstantContact to learn more. Photography/Headshots Bay Area photographer, Mark Pemberton created headshots for the therapy-marketing.com staff. His warmth put us at ease. His prices were affordable. And we never looked so good! See more of Mark's work at www.pembertonphoto.com Social Marketing Sites Social Marketing Sites include facebook, myspace, linkedin and naymz. Many therapists are learning how to connect with colleagues and potential clients while maintaining ethics and boundaries. Used strategically, social marketing can be a highly useful part of your marketing plan. Bay Area Classes If you're in the SF Bay Area, you are fortunate to have a fountain of wisdom at your door. We have therapists that can help you navigate the insurance companies, explore your money beliefs, create publicity for yourself and more. Many offer CE credit too. Here's a list of local classes. Take Credit Cards Clients LOVE Using Plastic SquareUp has leveled the playing field for small businesses who want to take credit cards. They have NO MONTHLY FEES! And their transaction fees are low. For more info, visit: SquareUp