Website Optimization (SEO) for Therapists Saturday 11/7/2009, 10am - 1pm (3 CE Hours) Do you have a website, but not enough traffic to generate solid referrals? Do you want to launch a website that really works to bring in new clients? Have you explored Google AdWords and find it makes you want to poke out your eyes? Good news! You can learn all about website optimization in PLAIN ENGLISH (and attract more clients you LOVE in the process). Course Description If you have a website, bravo! This is a great tool to let potential clients know about the services you offer. But the nicest website won't do you any good unless people see it. In this class, you will learn how Google and other search engines index and rank websites to determine how close they are to the top of search results. When you understand how this works, you will have the tools needed to re-write your text (also called "optimization"), making it more relevant to both search engines AND clients. Course Objectives Participants will understand: How to create (or update) your website so that clients feel connected to you and so that search engines rank your site well How to use Google's AdWords to attract more clients without paying a fortune How Keywords work and how to use them Why specializing (being your unique self) is KEY to increasing your site's ranking Why a "Problem-Solution" approach works better than listing benefits or qualification How an optimized website can make it EASIER for ambivalent clients to take the first step [REGISTER] [Cancellation Policy]