Business and Marketing Guru Sites Therapists often shy away from business and marketing advice, because sometimes it runs counter to our ethical standards. However, applied creatively, we can often adapt business and marketing strategies. We can benefit from the wisdom of others while still maintaining the integrity of our field. Business Innovators Tim Ferris www.fourhourworkweek.com Tim was the kid who always asked, "Why?" While he probably drove his teachers crazy, his refusal to take things at face value has made him a force in changing the way people work. His book, The Four-Hour Workweek offers a number of ways to streamline tasks, delegate work, and automate repetitive activities. Tim's blog will motivate you to rethink work, to get more done in less time, to work smarter, not harder. If you are bogged down in administrative tasks f you haven't had a vacation in years If you feel like work is taking over your life... Tim's ideas can probably help. Michael Gerber www.e-myth.com Michael is the author of the E-Myth series of books for Entrepreneurs. He helps small business owners gain the skills they need to make a fundamental shift from the role of "technician" (the one who does the work) to "manager" (the one who makes the business run) and "entrepreneur" (the one who makes the business grow). If you're ready to expand your skills and grow your business, check out Michael's website and books. Marketing Innovators Seth Godin www.sethgodin.com Seth has written multiple books on marketing and has an invaluable blog. His writing is funny, smart, and easy to read and implement. Best of all, his ideas fit well for therapists, following a non-manipulative and non-exploitive model of reaching new clients. Jay Abraham www.abraham.com Jay's strength lies in identifying patterns that limit business growth. He helps business owners see beyond the traditional marketing strategies used in their industry and apply strategies from other industries and sectors.