2011 Class Schedule (coming soon!) Class Location: Oakland, CA (directions with registrataion) Day/Time: Wednesdays from 9:30am to 11:30am unless otherwise specified (dates listed below). Continuing Education: 2 CE hours are available for California MFTs and LCSWs (BBS Provider #PCE3953). Class Fee: $90 for a 2 hour class. A 10% discount is offered to students, interns and former Therapy-Marketing.com students. Cancellation Policy: Click here for Cancellation Policy To register: Send your check for $90 ($81 if you qualify for the discount above) to: Julie Levin & Associates 395 Taylor Blvd. Ste 115 Pleasant Hill, CA 94523 Include your name, phone number and email address so we can contact you if necessary. If you are registering within one week of the class date, please call Naomi Azriel at 510-658-3783. If space is available, you can register by phone. You will need to provide a credit card to hold your space. AdWords for Therapists: Date: TBD Time: 9:30am - 11:30pm Location: 4283 Piedmont Ave., Oakland, CA Instructor: Naomi Azriel, MFT AdWords, Google's "Pay-Per-Click" advertising service, is one of the least expensive ways to advertise your services and drive traffic to your website. The more traffic that comes to your site, the higher up it also appears in the free search listings - so you get even more mileage from your advertising dollars. But AdWords can be confusing, daunting even, until you understand how it works. This class will guide you through the maze of AdWords. You'll understand how Pay-Per-Click ads work, how to create effective ads, and how to bid effectively, so you don't overspend. [ MORE ] Practice Building 101 Date: TBD Time: 9:30am-11:30am Location: 4283 Piedmont Ave., Oakland, CA Instructor: Naomi Azriel, MFT Are you just getting started, but already feel plagued by fears and doubts about your ability to create the private practice you want and dream of? You are not alone! Many beginning therapists have similar fears and doubts, especially during these hard economic times. You can start laying the groundwork now for your thriving private practice. Finding your “marketing comfort zone”, then gently expanding it is key. Learning how to use the internet for effective online marketing is another important step. [ MORE ]  NEW!  Practice Building 202 - Online Advertising Date: TBD Time: 9:30am-11:30am Location: 4283 Piedmont Ave., Oakland, CA Instructor: Naomi Azriel, MFT Do you have a website, but not enough traffic to generate solid referrals? Do you want to launch a website that really works to bring in new clients? Have you seen a decline in your caseload and consider advertising online, but don’t know where to start? Good news! You can learn all about advertising in plain English, and while staying true to your integrity and ethics as a clinician (and attract more clients you love in the process). [ MORE ] The following classes are available to groups of four or more. To schedule your own private, group workshop on any of these topics, call Naomi Azriel, MFT at (510) 658-3783. Please subscribe to our newsletter at www.therapy-marketing.com/subscribe.htm to stay informed of class schedule. Website Creation and Optimization on Your Mac iWeb is one of the easiest, most user-friendly ways to create your own website. The only down side is that many of the qualities that make it so easy for us to use, make it hard for search engines to find those websites. If your potential clients don't see your site, it is obviously not doing much for you. When you improve your SEO (Search Engine Optimization), search engines can more easily find your website, as well as prioritize it. That way, you attract the clients YOU want to see to your website and your practice. In this class, you will learn how to create a website on your Mac surprisingly quickly, easily and without any previous technological knowledge. If you already have a site you created on iWeb, you will learn easy and simple steps to make changes to your website so it is more search-engine friendly. [ MORE ] Writing Your Bio, Blurb or Online Profile There is a skill to distilling the essence of your work into a sound bite. And you can learn this skill. This is an hands-on, interactive class where you will receive immediate feedback and support, guided by the right questions to get to the heart of your work. When you leave, you will have a draft you can use as a basis for internet listings, advertising materials, and your bio. [ MORE ] Website Optimization (SEO) When potential clients search the web for therapy, your site should come up as close as possible to the top of search engine listings. Otherwise, no one will find you! There is a science to writing copy for the web. This 1/2-day class will teach you the basics, including what to tell your programmer or designer to get the results you want. [ MORE ]