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Articles for Therapists on Marketing, Business, Money and More
New articles are added regularly. Please check back or subscribe to our email newsletter to receive the full text of new articles in your in-box.
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Optimizing Your Practice... and the Rest of Your Life (Part 1)
Much has been written and said about website optimization, and many of you have done just that: spent time and energy on optimizing your websites, making them “friendlier” to search engines and new potential clients alike. But what about our practices themselves? What about us? What would it mean to think of “optimization” more holistically, as a a principle of increasing well-being and contentment in our practices, and in our own lives?
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5 Key Steps to Overcoming Technophobia
As a psychotherapist assisting other healing professionals with their marketing efforts, one of the most common fears I encounter is the fear of, or discomfort with, computer technology, also known as “technophobia." Why is technophobia so common in our profession (as well as in the general public)? What does it mean to us to fear engaging with technology, and how does that fear impact our practices?
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Building Your Professional Website on Your Mac Without Spending a Dime
Most therapists know and recognize that having a professional website for their psychotherapy practice is a crucial tool for attracting desirable clients and sustaining a thriving practice. Yet, many fears and concerns get in the way of actually creating a website. In my work with psychotherapists, some of the top concerns I hear across the board, are that therapists fear the costs associated with creating a website, and that they are not technologically savvy enough to navigate the technical aspects of creating a website.
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Getting Help With Marketing Your Practice
Are you finally ready to take the next step and work on creating or marketing your website?
For the past several years, experts in the field have been saying that the key to a thriving private practice is marketing in general, and online marketing in particular. But knowing this truth, does not mean that you are not nervous, ambivalent or confused about using the internet to market your practice.
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Practice Building 101
by Naomi Azriel
Many beginning psychotherapists are exposed to messages of fear and doubt about their professional future, especially during these hard economic times. It is not uncommon for interns, newly licensed clinicians, and those new to private practice to feel discouraged, as if their dreams for a successful private practice are unrealistic. Often it is these self-limiting beliefs that get in the way of manifesting and actualizing those dreams.
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Using Constant Contact - a Therapist's Guide to Email Marketing
Have you wondered whether a newsletter or email marketing plan could be effective in your practice, but weren't sure how to implement such a tool?
As with most forms of marketing, therapists need to be creative in order to maintain ethical, legal and theoretical boundaries. Yet there are ways of using an e-newsletter
to help grow your practice. Here are but a few ways that therapists are using e-newsletters successfully.
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Mining Gold In Hard Times: 5 Ways To Take Care Of Yourself And Your Practice When The Economy Is Down
Our culture tells us that when the going gets tough, we should be tough too and get going even harder. Workaholism is rewarded, even lauded. Slowing down is feared and judged.
But common wisdom isn't always wise!
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