AdWords for Therapists Level 1: Saturday 11/21/2009, 10am - 1pm (3 CE Hours) Level 2: TDB (3 CE Hours) AdWords, Google's "Pay-Per-Click" advertising service, is one of the least expensive ways to advertise your services and drive traffic to your website. The more traffic that comes to your site, the higher up it also appears in the free search listings - so you get even more mileage from your advertising dollars. Objectives: Level 1 Understand the basics to get started with AdWords Understand how to write effective ads within the ultra-short AdWords format Understand how to choose keywords that will bring traffic to your site Understand ways to structure your website to make the most of AdWords Understand the bidding and payment process including how to budget effectively Objectives: Level 2 This class is for students who have used AdWords, but feel they are not getting the results they want. This class is a workshop format where we will use your AdWords campaigns to: Understand how to rewrite ad text to increase effectiveness Choose more effective keywords that cost less by focusing on specializations Understand how Analytics works and how to use it to improve your ads Understand how to create a conversion form to test the effectiveness of campaigns Review bidding process so you minimize costs and maximize value [REGISTER] [Cancellation Policy]